{"id":4084,"date":"2026-01-15T09:16:37","date_gmt":"2026-01-15T08:16:37","guid":{"rendered":"https:\/\/www.hdruck.com\/beratung\/"},"modified":"2024-02-06T12:01:50","modified_gmt":"2024-02-06T11:01:50","slug":"print-consulting","status":"publish","type":"page","link":"https:\/\/www.hdruck.com\/en\/print-consulting\/","title":{"rendered":"Print consulting"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:1px;--awb-background-color:#00bbff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height submenu-fixed\" style=\"--awb-padding-bottom:4px;--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-widget-area awb-widget-area-element fusion-widget-area-1 fusion-content-widget-area\" style=\"--awb-title-size:14px;--awb-title-color:#ffffff;--awb-padding:2px 0px 1px 0px;\"><div id=\"menu-widget-29\" class=\"widget menu\" style=\"border-style: solid;border-color:transparent;border-width:0px;\"><style type=\"text\/css\">#menu-widget-29{text-align:center;}#fusion-menu-widget-29 li{display:inline-block;}#fusion-menu-widget-29 ul li a{display:inline-block;padding:0;border:0;color:#fff;font-size:14px;}#fusion-menu-widget-29 ul li a:after{content:\"|\";color:#fff;padding-right:10px;padding-left:10px;font-size:14px;}#fusion-menu-widget-29 ul li a:hover,#fusion-menu-widget-29 ul .menu-item.current-menu-item a{color:#c8f0ff;}#fusion-menu-widget-29 ul li:last-child a:after{display:none;}#fusion-menu-widget-29 ul li .fusion-widget-cart-number{margin:0 7px;background-color:#c8f0ff;color:#fff;}#fusion-menu-widget-29 ul li.fusion-active-cart-icon .fusion-widget-cart-icon:after{color:#c8f0ff;}<\/style><nav id=\"fusion-menu-widget-29\" class=\"fusion-widget-menu\" aria-label=\"Secondary Navigation: \"><ul id=\"menu-infos_en\" class=\"menu\"><li id=\"menu-item-4954\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4954\"><a href=\"https:\/\/www.hdruck.com\/en\/print-consulting\/\">Print consulting<\/a><\/li><li id=\"menu-item-4957\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4957\"><a href=\"https:\/\/www.hdruck.com\/en\/pre-press\/\">Pre-press<\/a><\/li><li id=\"menu-item-4958\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4958\"><a href=\"https:\/\/www.hdruck.com\/en\/uv-offset\/\">UV offset<\/a><\/li><li id=\"menu-item-4953\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4953\"><a href=\"https:\/\/www.hdruck.com\/en\/offset-printing\/\">Offset printing<\/a><\/li><li id=\"menu-item-4801\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4801\"><a href=\"https:\/\/www.hdruck.com\/en\/digital-printing\/\">Digital printing<\/a><\/li><li id=\"menu-item-4955\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4955\"><a href=\"https:\/\/www.hdruck.com\/en\/print-finishing\/\">Print finishing<\/a><\/li><li id=\"menu-item-4956\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4956\"><a href=\"https:\/\/www.hdruck.com\/en\/printing-abc\/\">Printing ABC<\/a><\/li><\/ul><\/nav><\/div><div class=\"fusion-additional-widget-content\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:175px;--awb-padding-right:0px;--awb-padding-bottom:175px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#ffffff;--awb-background-image:url(&quot;https:\/\/www.hdruck.com\/wp-content\/uploads\/infos_1920x350-1.webp&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#00bbff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:18px;--awb-padding-bottom:20px;--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.4;\">Print consulting &#8211; competent and professional<\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-background-color:rgba(1,75,160,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2>Good consultation saves unnecessary costs<\/h2>\n<p>You want to realise a specific printing project and need a reliable partner for the implementation or still have detailed questions.<br \/>\nThen we will be happy to support you with competent advice.<\/p>\n<p>We will provide you with information and expert tips on paper quality, material selection, colours, formats, printing technology, die-cutting, print finishing, data preparation, PDF workflow, dispatch, etc. Together we will find ideal solutions &#8211; practical and inexpensive.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><h3>Our common goal:<\/h3>\n<p>Find optimal production routes to save your money!<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:20px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--awb-bg-color:#ededed;--awb-bg-color-hover:#ededed;--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 2% + 2% + 2% ) * 0.25 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h4>Info<\/h4>\n<p><a class=\"links-schwarz\" href=\"https:\/\/www.hdruck.com\/en\/pre-press\/\">Pre-press<\/a><br \/>\n<a class=\"links-schwarz\" href=\"https:\/\/www.hdruck.com\/en\/uv-offset\/\">UV offset<\/a><br \/>\n<a class=\"links-schwarz\" href=\"https:\/\/www.hdruck.com\/en\/offset-printing\/\">Offset printing<\/a><br \/>\n<a class=\"links-schwarz\" href=\"https:\/\/www.hdruck.com\/en\/digital-printing\/\">Digital printing<\/a><br \/>\n<a class=\"links-schwarz\" href=\"https:\/\/www.hdruck.com\/en\/print-finishing\/\">Print finishing<\/a><br \/>\n<a class=\"links-schwarz\" href=\"https:\/\/www.hdruck.com\/en\/printing-abc\/\">Printing ABC<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_4 1_4 fusion-one-fourth\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--awb-bg-color:#ededed;--awb-bg-color-hover:#ededed;--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 2% + 2% + 2% ) * 0.25 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h4>Wichtige Links<\/h4>\n<p><a class=\"links-schwarz\" href=\"\/en\/management\/\">Management<\/a><br \/>\n<a class=\"links-schwarz\" href=\"\/en\/our-team\/\">Our team<\/a><br \/>\n<a class=\"links-schwarz\" href=\"\/en\/innovations\/\">Innovations<\/a><br \/>\n<a class=\"links-schwarz\" href=\"\/en\/printing-products-info\/\">Printing products info<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_4 1_4 fusion-one-fourth\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--awb-bg-color:#ededed;--awb-bg-color-hover:#ededed;--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 2% + 2% + 2% ) * 0.25 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><h4>Willi V\u00f6hringer<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-970\" src=\"\/wp-content\/uploads\/willi.webp\" alt=\"Willi V\u00f6hringer - Consulting print projects\" width=\"118\" height=\"118\" \/><\/p>\n<p>Phone +49 7128 9282-20<br \/>\n<a class=\"links-rot\" title=\"E-Mail\" href=\"mailto:w.voehringer@hdruck.com?subject=Internet request\" target=\"_blank\" rel=\"noopener noreferrer\">Mail<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--awb-bg-color:#ededed;--awb-bg-color-hover:#ededed;--awb-bg-size:cover;--awb-margin-bottom:0px;width:25%;width:calc(25% - ( ( 2% + 2% + 2% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><h4>Martin Wessely<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-969\" src=\"https:\/\/hdruck.com\/wp-content\/uploads\/martin.webp\" alt=\"Martin Wessely - Consulting printing projects\" width=\"118\" height=\"118\" \/><\/p>\n<p>Phone +49 7128 9282-22<br \/>\n<a class=\"links-rot\" title=\"E-Mail\" href=\"mailto:m.wessely@hdruck.com?subject=Internet request\" target=\"_blank\" rel=\"noopener noreferrer\">Mail<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:30px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-border-color:#00bbff;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;width:25%;width:calc(25% - ( ( 2% + 2% + 2% ) * 0.25 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-7\"><h4>For printing colleagues<\/h4>\n<p><a href=\"\/en\/contact-persons\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1062\" src=\"\/wp-content\/uploads\/rc-partner.webp\" alt=\"Consulting and print products for printing companies and advertising agencies\" width=\"193\" height=\"82\" \/><\/a><\/p>\n<p>We are happy to extend your range of services \u2013 with customer protection and colleague prices.<\/p>\n<p><a class=\"links-rot\" href=\"https:\/\/www.druck4kollegen.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">To druck4kollegen.de &gt;<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_4 1_4 fusion-one-fourth\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:10px;--awb-padding-left:20px;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-border-color:#00bbff;--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-margin-bottom:0px;width:25%;width:calc(25% - ( ( 2% + 2% + 2% ) * 0.25 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-8\"><h4>UV Lecture Print Forum<\/h4>\n<p><a href=\"\/wp-content\/uploads\/druckforum-uv-pdf.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1061\" src=\"\/wp-content\/uploads\/rc-vortrag-uv.webp\" alt=\"Consulting UV offset printing\" width=\"193\" height=\"82\" \/><\/a><\/p>\n<p>Here you can download interesting information about UV printing as a <a class=\"links-rot\" href=\"\/wp-content\/uploads\/druckforum-uv-pdf.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>PDF file<\/strong><\/a>.<\/p>\n<p><a class=\"links-rot\" href=\"\/wp-content\/uploads\/druckforum-uv-pdf.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">More info &gt;<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_4 1_4 fusion-one-fourth\" style=\"--awb-padding-top:0px;--awb-padding-right:20px;--awb-padding-bottom:0px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#00bbff;--awb-border-top:0;--awb-border-right:0;--awb-border-bottom:0;--awb-border-left:0;--awb-border-style:solid;--awb-margin-bottom:0px;width:25%;width:calc(25% - ( ( 2% + 2% + 2% ) * 0.25 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-padding-top:0px;--awb-padding-right:20px;--awb-padding-bottom:0px;--awb-padding-left:20px;--awb-bg-size:cover;--awb-border-color:#00bbff;--awb-border-top:0;--awb-border-right:0;--awb-border-bottom:0;--awb-border-left:0;--awb-border-style:solid;--awb-margin-bottom:0px;width:25%;width:calc(25% - ( ( 2% + 2% + 2% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1185.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:none;\"><p><span class=\"hinweis\"><strong>Images<\/strong>: <a class=\"links-schwarz\" href=\"https:\/\/www.pixabay.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.pixabay.com<\/a> \u2013 \u00a9 Alexas_Fotos, geralt<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-4084","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print Consulting<\/title>\n<meta name=\"description\" content=\"Advice for the planning and implementation of printing projects: Competent right from the start, so that no unnecessary costs arise for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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